2026

MMM 303-2: Treatment Windows and Seasonality
February 24, 2026
MMM 303-1: Cluster Definition and Stratification
February 23, 2026
MMM 302-6: SUTVA and Spillover Concerns
February 22, 2026
MMM 302-5: Continuous Treatment Designs
February 21, 2026
MMM 302-4: Common Shock Designs
February 20, 2026
MMM 302-3: Single Treated Unit Designs
February 19, 2026
MMM 302-2: Staggered Adoption Designs
February 18, 2026
MMM 302-1: Block Designs
February 17, 2026
MMM 301: Experimental vs Quasi-Experimental Regimes
February 16, 2026
MMM 208: Notation and Assumptions Reference
February 15, 2026
MMM 207: Running Examples as Method Guides
February 14, 2026
MMM 206: A Crosswalk from Data to Methods
February 13, 2026
MMM 205: Regression Mechanics and Inference in Panels
February 12, 2026
MMM 204: Assignment Mechanisms and Identification
February 11, 2026
MMM 203: Core Estimands for Panel Causality
February 10, 2026
MMM 202: Panel Data Structures and Indexing
February 9, 2026
MMM 201: Potential Outcomes for Panels
February 8, 2026
MMM 108: Why Marketing Panel Data Is Different
February 7, 2026
MMM 107: The Causal Revolution in Marketing
February 6, 2026
MMM 106: Strategic Dynamics and Marketing Phenomena
February 5, 2026
MMM 105: The Two Cultures of Marketing Analytics
February 4, 2026
MMM 104: Three Motivating Marketing Challenges
February 3, 2026
MMM 103: Panels in the Marketing Analytics Ecosystem
February 2, 2026
MMM 102: What Panel Data Methods Are
February 1, 2026
MMM 101: The Marketing Measurement Crisis
January 31, 2026