2026
MMM 409: Marketing Applications of Staggered DiDMarch 17, 2026
MMM 408: Diagnostics and Design Considerations in DiDMarch 16, 2026
MMM 407: Inference in DiDMarch 15, 2026
MMM 406: Event-Study Specifications and DynamicsMarch 14, 2026
MMM 405: Modern Estimators for Staggered DesignsMarch 13, 2026
MMM 404: Two-Way Fixed Effects and Its PitfallsMarch 12, 2026
MMM 403: Identification with Staggered TimingMarch 11, 2026
MMM 402: Estimands for Staggered AdoptionMarch 10, 2026
MMM 401: Canonical 2x2 DiD and Parallel TrendsMarch 9, 2026
MMM 400: DiD Notation GuideMarch 8, 2026
MMM 312: Design-First vs Structural IOMarch 7, 2026
MMM 311: Templates and ChecklistsMarch 6, 2026
MMM 310: Method Selection MapMarch 5, 2026
MMM 309: Reporting Standards and Pre-Analysis PlansMarch 4, 2026
MMM 308: Threats to Validity and Design AdaptationMarch 3, 2026
MMM 307: Power, MDEs, and Serial DependenceMarch 2, 2026
MMM 306: Ex Ante Diagnostics and PlacebosMarch 1, 2026
MMM 305: Phased Rollouts and Staggered AdoptionFebruary 28, 2026
MMM 304: Switchbacks and Platform ExperimentsFebruary 27, 2026
MMM 303-4: Inference with Few Clusters and Serial CorrelationFebruary 26, 2026
MMM 303-3: Buffer Zones and SpilloversFebruary 25, 2026
MMM 303-2: Treatment Windows and SeasonalityFebruary 24, 2026
MMM 303-1: Cluster Definition and StratificationFebruary 23, 2026
MMM 302-6: SUTVA and Spillover ConcernsFebruary 22, 2026
MMM 302-5: Continuous Treatment DesignsFebruary 21, 2026
MMM 302-4: Common Shock DesignsFebruary 20, 2026
MMM 302-3: Single Treated Unit DesignsFebruary 19, 2026
MMM 302-2: Staggered Adoption DesignsFebruary 18, 2026
MMM 302-1: Block DesignsFebruary 17, 2026
MMM 301: Experimental vs Quasi-Experimental RegimesFebruary 16, 2026
MMM 208: Notation and Assumptions ReferenceFebruary 15, 2026
MMM 207: Running Examples as Method GuidesFebruary 14, 2026
MMM 206: A Crosswalk from Data to MethodsFebruary 13, 2026
MMM 205: Regression Mechanics and Inference in PanelsFebruary 12, 2026
MMM 204: Assignment Mechanisms and IdentificationFebruary 11, 2026
MMM 203: Core Estimands for Panel CausalityFebruary 10, 2026
MMM 202: Panel Data Structures and IndexingFebruary 9, 2026
MMM 201: Potential Outcomes for PanelsFebruary 8, 2026
MMM 108: Why Marketing Panel Data Is DifferentFebruary 7, 2026
MMM 107: The Causal Revolution in MarketingFebruary 6, 2026
MMM 106: Strategic Dynamics and Marketing PhenomenaFebruary 5, 2026
MMM 105: The Two Cultures of Marketing AnalyticsFebruary 4, 2026
MMM 104: Three Motivating Marketing ChallengesFebruary 3, 2026
MMM 103: Panels in the Marketing Analytics EcosystemFebruary 2, 2026
MMM 102: What Panel Data Methods AreFebruary 1, 2026
MMM 101: The Marketing Measurement CrisisJanuary 31, 2026