2026

MMM 504: Interpreting Event-Study Plots and Diagnosing Pitfalls
MMM 503: Specifying Leads and Lags in Event Studies
MMM 502: Event-Time Estimands and Aggregation
MMM 501: Event-Study Designs: Motivation and Setup
MMM 410: Workflow Checklist for DiD
MMM 409: Marketing Applications of Staggered DiD
MMM 408: Diagnostics and Design Considerations in DiD
MMM 406: Event-Study Specifications and Dynamics
MMM 405: Modern Estimators for Staggered Designs
MMM 404: Two-Way Fixed Effects and Its Pitfalls
MMM 403: Identification with Staggered Timing
MMM 402: Estimands for Staggered Adoption
MMM 401: Canonical 2x2 DiD and Parallel Trends
MMM 400: DiD Notation Guide