2026

MMM 303-2: Treatment Windows and Seasonality
February 24, 2026
MMM 303-1: Cluster Definition and Stratification
February 23, 2026
MMM 302-6: SUTVA and Spillover Concerns
February 22, 2026
MMM 302-5: Continuous Treatment Designs
February 21, 2026
MMM 302-4: Common Shock Designs
February 20, 2026
MMM 302-3: Single Treated Unit Designs
February 19, 2026
MMM 302-2: Staggered Adoption Designs
February 18, 2026
MMM 302-1: Block Designs
February 17, 2026
MMM 301: Experimental vs Quasi-Experimental Regimes
February 16, 2026
MMM 208: Notation and Assumptions Reference
February 15, 2026
MMM 207: Running Examples as Method Guides
February 14, 2026
MMM 206: A Crosswalk from Data to Methods
February 13, 2026
MMM 205: Regression Mechanics and Inference in Panels
February 12, 2026
MMM 204: Assignment Mechanisms and Identification
February 11, 2026
MMM 203: Core Estimands for Panel Causality
February 10, 2026
MMM 202: Panel Data Structures and Indexing
February 9, 2026
MMM 201: Potential Outcomes for Panels
February 8, 2026
MMM 108: Why Marketing Panel Data Is Different
February 7, 2026
MMM 107: The Causal Revolution in Marketing
February 6, 2026
MMM 106: Strategic Dynamics and Marketing Phenomena
February 5, 2026
MMM 105: The Two Cultures of Marketing Analytics
February 4, 2026
MMM 104: Three Motivating Marketing Challenges
February 3, 2026
MMM 103: Panels in the Marketing Analytics Ecosystem
February 2, 2026
MMM 102: What Panel Data Methods Are
February 1, 2026
MMM 101: The Marketing Measurement Crisis
January 31, 2026

2025

CI 201: Introduction to Causal Inference with PPLs
November 30, 2025
Understanding Collider Structures in DAGs
October 16, 2025
Demystifying the Stable Unit Treatment Value Assumption
October 15, 2025
Demystifying the Positivity Assumption
October 14, 2025
Demystifying the Exchangeability Assumption
October 13, 2025
Causal Inference 101
October 12, 2025